What should small businesses consider when choosing their website domain name?
There are over 644 million active websites on the Internet so it’s very important that your domain is memorable. First impressions are lasting impressions and in the digital world, impressions are critical. Your domain name will have a significant impact on click-through rate, search and social media results, word of mouth marketing and more. Here’s a few tips when choosing a domain name for your business:
1. Make it short and easy to pronounce. Having a great website won’t matter if no one can remember your domain name. Make your domain easy to remember. If your domain name is long and complex, customers may misspell or mistype it.
2. Balance brand + keywords. Keywords are not the key for high ranking in your domain name. Although keywords are a factor, think about a brand-related domain name. Using a unique moniker is a terrific way to build brand value. For example, if you sell cell phone accessories, you may consider a domain of: uniquephoneaccessories.com.
3. Choose the right extension. Two of the most common extensions are .com or .net, at the end of web addresses. Whenever possible, go with .com. It is the easiest to remember and the most commonly used extension. It can also be difficult to secure due to commonality. Other extensions have specific uses, so make sure to choose one that works for your business. For instance, .org is often used for non-profits, and .net is often used to signify technical sites.